The dog lifestyle has completely changed. What was once unthinkable is now normal. From a normal farm animal such as a guard dog or hunting dog to a dog fashionista – which of course also serves a purpose in this day and age. Thousands of people view our photos and videos every day! On Instagram, TikTok and YouTube – of course that also serves a purpose.
The modern dog lifestyle
My grandma was from the generation where the dog sleeps outside and gets whatever food is left over from eating and scraps. Don’t get me wrong, my grandma loved dogs and was crazy about them. I named my dog fashion brand Momoselle in her honor. The name is made up of the two names of my two grandmothers, Maria – Momo and Gisela – Giselle. So short and elegant, Momoselle. So it wasn’t that long ago and in many areas/countries in Europe dogs are still not treated “better”. Especially here in Italy nothing has changed for many hunting and guard dogs!
But for many dogs, life looks very different now. Of course, many dogs are somehow a kind of child replacement – I am no exception. I don’t have a husband or child, but I have a dog. A dog with tons of dog toys, a dog bed that cost almost €600, Flum Manufaktur. Selected dog food where I read the composition while I put my lasagna in the oven and have absolutely no idea what’s in it. Daily dog treats like deli while I think about the price of my cookies in the supermarket. My dog has a wardrobe that I don’t dare add up the value of because, you can’t tell anyone: the entire wardrobe changes according to the season. So we have autumn winter and spring summer. And the so-called wardrobe is actually too small for half of Burberry’s clothes and accessories. Of course I can say she is a dog model and dog fashionista, but is that really normal? The value of Burberry’s wardrobe is in the thousands and counting – I won’t stop buying!
Today’s dog fashionista
Our dog fashionista today is not just a trendsetter or a fashion inspiration – they are true brand ambassadors. Advertising and marketing drives everything. It starts with a simple Instagram account, like ours. A nice hobby to photograph the dog – until the photos get better and more professional and the first cooperation requests come in. And before you know it, you’re advertising, creating real photo series and advertising videos for companies – getting paid and being able to choose the most beautiful dog accessories. Does that sound great? This sounds like a dream come true for us.
However, the everyday life of a dog model is not always that easy! It really is a lot of work, planning and strategy. Nothing is left to chance. There are no holidays or weekends – here on Poodle Preferred, an article that matches our YouTube videos goes online almost every day. I get up at 5 a.m. almost every day, get ready, check emails, comments and messages before I can even walk my poodle Burberry Balenciaga. She doesn’t notice anything because the dog fashionista can of course sleep in. So you can see what has changed for the dog, and for the better for most dogs!
The new, better dog life
I mean, there are now dog beaches, special beaches where dogs are allowed. I think that’s great! I live basically right next to a dog park here in Italy. A very nice facility here in Trecastelli where you can walk the dog. There are also two fenced areas where you can let the dog run free. Fresh drinking water available, toys and agility equipment. There are benches for the dog moms. Basically the modern playground for dogs!
I can take my dog to the supermarket in a special shopping cart, that’s allowed here. At the entrance there are bowls with water and food and at the meat counter the slice of sausage that I used to get as a child is now passed on to my dog. And this is not an isolated case from the supermarket. The butcher in the city center does the same and distributes his sample sausage to his customers‘ dogs!
Dog fashion is booming everywhere – you can see more and more dogs dressed up (without animal cruelty!). Many dogs need dog clothes, especially in colder temperatures, and that is not an issue here! Often the dog and the dog mother look in a partner look and the dog accessories such as collars, leashes and harnesses are also of the finest quality. With leather and rhinestones in high-quality workmanship. This lifestyle is now indispensable!
